What we do
Cardiac arrest is the leading cause of death to touring professionals, both artists and crew alike.
Keep The Beat Alive is a 501(c)3 non profit dedicated to eliminating premature cardiac death in touring professionals. Through education, training and aggressive utilization of health care services Keep The Beat Alive hopes to significantly cut the incidence of cardiac death.
Automated External Defibrillators (AEDs) are provided for all tour buses, venues and production cases at NO COST. We do ask for a donation from those who are able to help us underwrite future purchases of AEDs to keep up with the need. Training times can vary based upon the amount of people being certified—classes of 10 people may take approximately 90 minutes. If your band, business or venue is looking for training and outfitting, we urge you to contact us and a representative will get back to you as soon as possible.
We come to you at NO COST, train you to possibly save a life at NO COST and supply AEDs at NO COST.
"In a world of incredibly long hours, more often than not terrible food options and often times topped off by bad habits, it’s not a question of 'if,' but rather 'when,' a major health issue will strike a crew member. All I can hope is that someone on that crew is close enough and able to help and that the tour has prepared for the possibility of medical events."
— Chris Musgrave, Tour Manager and co-founder of Keep the Beat Alive
Who we are
Like many other wonderful projects, Keep The Beat Alive was born out of a chance encounter between a respected Tour Manager in the music industry and a Harvard educated cardiologist.
Chris Musgrave, best known for his work as a Tour Manager, Audio Engineer, and outspoken advocate for better working conditions for touring professionals, was passing through Wilmington, NC., while on tour with the band, Fuel, when he suffered his third heart attack. He was rushed to the hospital and was assigned to interventional cardiologist, Dr. Damian Brezinski. Although the two had known each other through previous run-ins regarding the music industry (Dr. Brezinski matriculated at music school while attending Harvard Medical School, in addition to chairing music charities and working for Pollstar Magazine), this was the first medical encounter of the two. Chris' condition required three stents that day. Over the course of his recuperation in the ICU, Chris discussed with Dr. Brezinski the merits of a music charity that prevented premature cardiac death in touring professionals. Out of those conversations Keep The Beat Alive was born.